DIAMONDLADY PRIVACY POLICY

Effective Date: 09 September 2026

Last Updated: 09 September 2026

Applicable Website: diamondlady.in

Registered Office: PLOT NO. 8 KH NO 48/6/1, MANGE RAM PARK, BLK A, New Delhi, North West Delhi, Delhi - 110086

GSTIN: 07FYRPB5249C1ZC

This Privacy Policy applies from 09 September 2026 and applies to orders, visits, transactions, support interactions and other interactions with DiamondLady on or after the effective date.

Privacy Policy at a Glance

Topic	DiamondLady Practice
Personal details collected	Name, phone number, email address, billing/shipping address, account details and order details.
Payment data	Processed through third-party payment gateways. DiamondLady does not directly store full card numbers, CVV, UPI PIN or banking passwords.
Order and support data	Order history, returns/exchanges, complaints, WhatsApp/chat/email communication and customer-service records.
Return/exchange evidence	Images, videos, unboxing proof, product-condition proof, packaging proof and QC-related records may be collected where required.
Technical and cookie data	Device, browser, IP address, cookies, pixels, tags and analytics data for security, performance, fraud prevention, ads and marketing.
Marketing communication	SMS, email, WhatsApp, phone, social-media and similar communication may be sent where permitted, with opt-out options for promotional messages.
Data sharing	Shared with couriers, payment gateways, Shopify/platform providers, analytics tools, marketing tools, return/exchange apps, customer-support tools and legal/accounting advisors as required.
Sale of personal data	DiamondLady does not sell customer personal data as a standalone commercial product.
User requests	Correction, deletion, withdrawal of marketing consent and grievance requests may be sent to help@diamondlady.in.
Minimum age	18 years or use under parent/guardian supervision.
Grievance officer	Samarth Aggarwal

This summary is provided for customer convenience. The detailed clauses below govern the collection, use, storage, sharing and protection of personal data.

1. Scope and Applicability

This Privacy Policy governs the collection, use, storage, disclosure, transfer and protection of personal data by DiamondLady, a brand owned and operated by Nowdez, in connection with diamondlady.in, official customer-support channels, WhatsApp communication, marketing channels, return/exchange systems, payment flows, checkout flows, order-status pages and other official digital touchpoints.

By visiting the website, placing an order, creating an account, contacting support, raising a return or exchange request, subscribing to communication, using store credit or gift card, communicating over WhatsApp/SMS/email/phone, or otherwise interacting with DiamondLady, the customer confirms that they have read, understood and agreed to this Privacy Policy.

This Privacy Policy forms an integral part of DiamondLady’s Terms of Service, Shipping Policy, Return, Refund & Exchange Policy, Cancellation Policy and Legal Notice.

In case of inconsistency, the stricter provision protecting DiamondLady’s legal, operational, privacy or security interests shall apply, subject to applicable law.

2. Legal Entity and Official Details

DiamondLady is a brand owned and operated by Nowdez, a proprietorship. The official website is diamondlady.in.

The GSTIN is 07FYRPB5249C1ZC.

The registered office address is PLOT NO. 8 KH NO 48/6/1, MANGE RAM PARK, BLK A, New Delhi, North West Delhi, Delhi - 110086.

For privacy, order, return, exchange and customer-support requests, customers may contact:

• Support Email: help@diamondlady.in
• WhatsApp: 8800225829
• Support Hours: Monday to Saturday, 10:00 AM to 6:00 PM

For legal notices, intellectual-property complaints, formal disputes or legal communication, customers may write to:

• Legal Email: legal@diamondlady.in
• CC: samarth@diamondlady.in

3. Legal Basis and Consent

DiamondLady processes personal data only for lawful purposes connected with its business operations, customer transactions, order fulfilment, legal obligations, fraud prevention, website functionality, customer support, analytics and marketing activities.

Where applicable, DiamondLady relies on customer consent, contractual necessity, legitimate business use, compliance with legal obligations, and protection of lawful business interests.

When a customer submits personal data on the website, places an order, provides contact details, opts into marketing, communicates through WhatsApp or any support channel, raises a return/exchange request, or continues using DiamondLady services after this Privacy Policy is displayed, the customer provides consent for the use of such data in accordance with this Policy.

The customer may withdraw marketing consent at any time. Withdrawal of consent will not affect processing already completed, processing required for order fulfilment, accounting, tax, legal compliance, dispute resolution, fraud prevention, warranty/support records or other lawful purposes.

4. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below. Terms not defined here shall have the meaning assigned under applicable law or DiamondLady’s other website policies.

• Personal Data: Any data about an individual who is identifiable by or in relation to such data.
• Customer / User / You: Any person visiting the website, placing an order, creating an account, contacting DiamondLady or interacting with official DiamondLady channels.
• Processing: Any operation performed on personal data, including collection, recording, storage, use, sharing, disclosure, retrieval, analysis, retention, deletion or anonymisation.
• Service Providers: Third parties engaged by DiamondLady for payment processing, delivery, website hosting, analytics, marketing, return/exchange management, fraud prevention, legal support, accounting or other business operations.

5. Personal Data Collected

DiamondLady may collect personal data directly from the customer, automatically through the website, or through trusted service providers involved in the transaction.

The categories of data may include:

• name;
• phone number;
• email address;
• billing address;
• shipping address;
• account details;
• order details;
• payment status and payment references;
• COD or partial-payment details;
• communication records;
• return/exchange history;
• store credit and gift card records;
• marketing preferences;
• technical data;
• device information;
• IP address;
• cookies, pixels and analytics identifiers;
• fraud-prevention indicators;
• support-related documents or media shared by the customer.

DiamondLady may also process photographs, videos, unboxing proof, product-condition images, delivery proof, package images, tag images, invoice copies, call/chat logs or written declarations where required to verify returns, exchanges, damaged-product claims, delivery disputes, fraud concerns or grievance requests.

The customer is responsible for ensuring that all information submitted to DiamondLady is accurate, current and complete.

DiamondLady shall not be liable for failed delivery, communication failure, cancelled order, refund delay, RTO, account restriction or other loss caused by incorrect, incomplete or outdated customer information.

6. Payment Information

Online payments are processed through third-party payment gateways and payment-service providers.

DiamondLady does not directly store full debit-card numbers, credit-card numbers, CVV, UPI PINs, net-banking passwords or similar sensitive authentication credentials.

Payment gateways may process payment data under their own privacy policies, terms, security standards and statutory obligations.

DiamondLady shall not be responsible for failures, downtime, declined transactions, security incidents, chargeback decisions, settlement delays or data practices attributable to third-party payment providers, except to the extent required under applicable law.

DiamondLady may retain transaction references, payment status, invoice information, COD/partial-payment records, refund/store-credit records, chargeback history and related order records for accounting, support, fraud prevention, tax compliance and dispute resolution.

7. Purpose of Use

DiamondLady may use personal data for the following purposes:

• processing, confirming, packing, dispatching and delivering orders;
• verifying payments, COD orders, partial-payment orders, shipping addresses and customer identity where required;
• managing returns, refunds, exchanges, store credits, gift cards, complaints and grievances;
• coordinating with courier partners, pickup partners, payment gateways and website/platform providers;
• communicating order updates, delivery status, return/exchange updates, service alerts and support responses;
• sending promotional communication, offers, product updates, abandoned-cart reminders, campaign messages and retargeting communication where permitted;
• improving website performance, checkout experience, user experience, product offerings, inventory planning and customer service;
• detecting fraud, coupon misuse, repeated COD refusal, repeated RTO, chargeback misuse, fake claims, unauthorized access or suspicious activity;
• complying with tax, accounting, legal, regulatory, audit and law-enforcement requirements;
• protecting DiamondLady’s legal rights, business interests, customers, systems and platform integrity.

8. WhatsApp, SMS, Email and Marketing Communication

DiamondLady may contact customers through WhatsApp, SMS, email, phone calls, website notifications, social media or other available communication channels for order-related, service-related and promotional purposes.

Transactional communication, including order confirmation, payment alerts, dispatch updates, delivery updates, return/exchange updates, store credit/gift card updates and grievance responses, may be sent even if the customer opts out of promotional communication, where such communication is necessary for service delivery, transaction completion, fraud prevention or legal compliance.

Promotional messages may include product launches, offers, sale alerts, styling content, reminders, back-in-stock notifications, abandoned-cart reminders, campaign messages, retargeting communication and related marketing communication.

Customers may opt out of promotional messages by following the unsubscribe process, replying with opt-out instructions where available, or contacting help@diamondlady.in.

Opting out of promotional communication does not stop transactional, service, legal, support, order, shipping, payment, return/exchange or security communication.

9. Cookies, Pixels and Analytics

DiamondLady may use cookies, pixels, tags, scripts, analytics tools and similar technologies to operate the website, remember preferences, analyse traffic, prevent fraud, measure campaign performance, personalize content, improve conversion, retarget visitors and support website security.

These tools may collect or process technical data such as browser type, device type, IP address, pages viewed, products viewed, cart activity, checkout activity, campaign source, session behaviour and interaction data.

Customers may disable or restrict cookies through browser settings. However, doing so may affect website functionality, checkout experience, login, cart retention, personalization, analytics accuracy or service availability.

Third-party platforms, including Shopify, advertising networks, social-media platforms, analytics providers, return/exchange tools and marketing tools, may place or process cookies and related technical data according to their own policies.

10. Data Sharing and Disclosure

DiamondLady may share personal data with service providers where such sharing is necessary or reasonably required for operating the website, fulfilling orders, processing payments, delivering products, managing returns/exchanges, conducting marketing, maintaining records, preventing fraud or complying with legal obligations.

Such service providers may include:

• courier and logistics partners;
• reverse-pickup partners;
• payment gateways and payment-service providers;
• Shopify and website/platform providers;
• checkout and order-management tools;
• return/exchange applications;
• analytics providers;
• marketing tools and advertising platforms;
• WhatsApp, SMS, email and customer-support service providers;
• hosting providers and cloud infrastructure providers;
• accounting professionals, legal advisors, auditors and insurers;
• government, regulatory, law-enforcement or dispute-resolution authorities where required.

DiamondLady does not sell customer personal data as a standalone commercial product.

However, certain data may be shared with technology, advertising and analytics partners for website functionality, campaign measurement, personalization, retargeting and marketing activities, subject to applicable law and available consent mechanisms.

11. Data Storage, Retention and Deletion

DiamondLady may retain personal data for as long as necessary for the purposes described in this Privacy Policy, including order fulfilment, customer support, returns/exchanges, accounting, tax compliance, legal compliance, audit, dispute resolution, fraud prevention, security monitoring and business records.

Certain records, including invoices, tax records, payment references, order history, grievance correspondence, return/exchange data, RTO history, suspected fraud records, QC records and legal-dispute records may be retained even after a deletion request if retention is required or permitted for legal, accounting, tax, fraud-prevention, security or dispute-resolution purposes.

Where data is no longer required, DiamondLady may delete, anonymise, aggregate or archive it in accordance with operational requirements and applicable law.

12. Customer Rights and Requests

Subject to applicable law, customers may request access, correction, updating, deletion, withdrawal of marketing consent or grievance redressal in relation to their personal data.

Requests may be sent to:

• Support Email: help@diamondlady.in
• Grievance Email: samarth@diamondlady.in

DiamondLady may verify the customer’s identity, order details, phone number, email address or other relevant information before processing any request.

DiamondLady may refuse, restrict or delay a request where the request is fraudulent, repetitive, technically infeasible, legally restricted, inconsistent with tax/accounting obligations, necessary for dispute resolution, required for fraud prevention, or otherwise permitted to be refused under applicable law.

Deletion or withdrawal requests may not affect data already processed or data required for pending orders, returns/exchanges, store credit, gift cards, tax records, legal claims, dispute resolution, fraud prevention or other lawful purposes.

13. Children and Minors

DiamondLady’s website is intended for users who are 18 years of age or older.

A minor may use the website only under the supervision and consent of a parent or legal guardian.

By permitting a minor to access or use the website, the parent or legal guardian accepts responsibility for the minor’s activity, orders, payments, data submission and compliance with DiamondLady’s policies.

DiamondLady does not knowingly solicit personal data from minors without appropriate guardian involvement. If a parent or guardian believes that a minor has submitted personal data without consent, they may contact DiamondLady for review.

14. Data Security

DiamondLady adopts reasonable technical, operational and administrative measures to protect personal data against unauthorized access, misuse, loss, alteration, disclosure and destruction.

The customer acknowledges that no website, app, payment gateway, courier system, cloud platform, communication channel or internet transmission can be guaranteed to be fully secure.

DiamondLady shall not be liable for unauthorized access, breach, loss or misuse caused by customer negligence, compromised customer device, shared OTP/password, third-party platform failure, cyberattack, force majeure, fake pages, phishing links or circumstances outside DiamondLady’s reasonable control, except to the extent required under applicable law.

Customers should not share OTPs, passwords, payment credentials, account access or sensitive information with unauthorized persons.

DiamondLady will never ask customers to share CVV, UPI PIN, net-banking password or similar sensitive authentication credentials.

15. Third-Party Links and Platforms

The website and official communication may contain links, integrations or references to third-party platforms, including payment gateways, courier tracking pages, social-media platforms, Shopify applications, analytics providers, marketing tools, return/exchange portals, customer-support tools and external websites.

DiamondLady does not control and is not responsible for the privacy practices, security standards, content, uptime, data processing, customer support or policies of such third parties.

Customers should review third-party policies before using their services.

Use of third-party services may be subject to the terms and privacy policies of those providers in addition to this Privacy Policy.

16. Data Transfers and Service Provider Processing

DiamondLady’s service providers, technology platforms, analytics tools, cloud infrastructure and marketing systems may store or process data in India or other jurisdictions, subject to applicable law and platform configuration.

Where data is processed by a third-party service provider, DiamondLady will use commercially reasonable measures to engage providers that support lawful processing, security and operational reliability.

However, DiamondLady shall not be liable for independent acts, omissions, outages, breaches, delays or policy violations of third-party providers beyond its reasonable control, except where liability cannot be excluded under applicable law.

17. Fraud Prevention and Misuse Records

DiamondLady may maintain records of suspected fraud, coupon misuse, repeated COD refusal, repeated RTO, false claims, chargeback misuse, abusive communication, account misuse, return/exchange abuse, delivery disputes, wrong product return, damaged-product claim misuse and other activity that may harm DiamondLady, customers, courier partners, payment partners or platform integrity.

Such records may be used to cancel orders, restrict COD, refuse service, block accounts, investigate claims, defend legal proceedings, respond to payment disputes, protect DiamondLady’s rights, or cooperate with authorities where required.

18. Customer-Submitted Media and Evidence

Where customers submit product images, videos, unboxing proof, damaged-product proof, delivery proof, packaging proof, screenshots, chat records or similar evidence, DiamondLady may use such material only for order verification, return/exchange processing, QC review, fraud prevention, dispute resolution, legal compliance and customer-support purposes.

Customers should not submit unnecessary sensitive personal information in images, videos or documents unless specifically requested for verification.

DiamondLady may retain such material for the period reasonably required for support, QC, fraud prevention, dispute resolution, legal compliance and business records.

19. User Content, Reviews and Social Media

If a customer posts, tags, mentions, reviews, comments, uploads or shares photos, videos, testimonials, product feedback or social-media content relating to DiamondLady or its products, DiamondLady may process such content for review, moderation, customer support, marketing, website display, product improvement and promotional purposes, subject to DiamondLady’s Terms of Service and applicable law.

Customers should avoid posting private order details, phone numbers, addresses, payment information or sensitive personal information publicly on social media or review platforms.

DiamondLady is not responsible for personal data voluntarily made public by the customer on public platforms.

20. International Shipping and Cross-Border Data Processing

International shipping is not available at the moment. DiamondLady is working towards launching international shipping soon.

Even where international shipping is not currently available, some service providers, platforms, payment processors, marketing tools, analytics tools, hosting providers or communication tools may process data in India or other jurisdictions, subject to applicable law and platform configuration.

By using DiamondLady’s website and services, the customer acknowledges that data may be processed through third-party technology systems used for website operations, payments, analytics, advertising, communication and customer support.

21. Privacy-Related Grievance Redressal

For privacy-related requests, complaints or grievances, customers may contact DiamondLady through the details below:

• Grievance Officer: Samarth Aggarwal
• Grievance Email: samarth@diamondlady.in
• Support Email: help@diamondlady.in
• WhatsApp: 8800225829
• Working Hours: Monday to Saturday, 10:00 AM to 6:00 PM
• Registered Office: PLOT NO. 8 KH NO 48/6/1, MANGE RAM PARK, BLK A, New Delhi, North West Delhi, Delhi - 110086

Customers should include their full name, order ID, contact number, email ID, description of the issue, supporting documents/images/videos and expected resolution to enable proper review.

DiamondLady will endeavour to acknowledge grievances within 48 hours and redress them within one month from the date of receipt, subject to verification, cooperation from the customer, third-party response timelines, investigation requirements and applicable law.

22. Changes to this Privacy Policy

DiamondLady may modify, update or replace this Privacy Policy at any time due to business, operational, legal, regulatory, security, technology, payment, logistics, marketing or customer-service requirements.

The updated version will be effective from the date it is published on diamondlady.in unless stated otherwise.

Continued use of the website, placement of orders or interaction with DiamondLady after publication of changes shall constitute acceptance of the updated Privacy Policy.

This version applies from 09 September 2026.

23. Limitation of Liability

To the maximum extent permitted by law, DiamondLady’s liability for any privacy, data, communication, account, website, third-party platform or security-related claim shall be limited to the amount paid by the customer for the specific order giving rise to the claim, if any.

DiamondLady shall not be liable for indirect, incidental, special, punitive, exemplary, reputational, emotional, business, data-loss, opportunity-loss or consequential damages, except where such exclusion is prohibited under applicable law.

Nothing in this Privacy Policy shall limit rights that cannot be waived under applicable law.

24. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.

Subject to applicable statutory remedies, the courts at New Delhi, India shall have exclusive jurisdiction over disputes relating to this Privacy Policy.

25. Customer Acknowledgement

By using diamondlady.in, placing an order, submitting personal data, interacting with customer support, raising a return/exchange request, using store credit or gift card, opting into communication or continuing to use DiamondLady services, the customer confirms that they have read, understood and agreed to this Privacy Policy.

The customer further confirms that the information provided to DiamondLady is accurate and that DiamondLady may process such information for the purposes stated in this Privacy Policy and other applicable website policies.